YOUR OWN PROFESSIONAL MAKEUP ARTIST
YOUR BEST MAKEUP DAY. EVERY DAY.
AND JUST LIKE THAT,
YOU'RE READY
SIT DOWN. CHOOSE A LOOK.
Venture-backed and already enjoyed by influencers and celebrities, we are now presenting the first generation of Gemma to a select group of tastemakers in New York.
MAKEUP IN MINUTES
Gemma applies makeup with touchless airbrush technology to layer coverage for a natural, skin-like finish that lasts all day.
NEW LOOKS. JUST DROPPED.
From foundation to contour, to eyes and lips, Gemma creates your entire look — custom mixed in real time, every time.
YOU'RE IN CONTROL
Start or pause at any moment. Gemma is designed to feel safe, comfortable, and incredibly fun from beginning to end.
WALK UP. SIT DOWN.
GEMMA DOES THE REST.
HOW IT WORKS
01
She's always ready, right where you live -- post-pilates, on your way to class, before date night. Effortless and predictable; it's professional makeup application built for real life, not just special occasions.
02
03
PICK YOUR LOOK
SIT BACK & RELAX
YOU'RE READY
Choose the look you’re in the mood for — from a natural mauve look to a bronzed glam -- and customize it to make it your own.
Gemma maps your face, matches your skin tone, and applies your makeup. The experience is peaceful and incredibly fun.
Makeup that makes your skin glow more anything you've worn before. Don't love it? 100% happiness guarantee -- we reset and go again. No hurt feelings. She's a robot.
FOR THE GIRLS WHO ROMANTICIZE LIFE
FROM THE WHIMSICAL WORLD OF GEMMA
Gemma is for the girls who embrace their femininity: soft, bold, undone, & evolving.
They believe in overindulgence. In magic tucked into the everyday.
Who decide they are the main character.
If that’s you, you’re already part of our world.
If you want more… step inside the story.
REMARKABLE ROBOTICS BUILT FROM THE HEART
BUILT BETWEEN NYC AND DALLAS
BUILT FOR THE ROMANTICS
Gemma was founded by Elizabeth Whitelaw Williams, University of Illinois at Urbana-Champaign and ex-hardware-as-a-service strategist, and Dr. Mira Shalah Abboud, Forbes 30 Under 30 and Stanford Postdoc in Computer Science and Human-Computer Interaction — who joined forces to improve women's quality of life.
"We believe getting ready should be something you look forward to. Gemma was created to help women romanticize their everyday lives — to gather with their friends, and turn ordinary routines into something a little more magical.”
BECAUSE THE WAY YOU GET READY SETS THE TONE FOR THE WAY YOU LIVE
