SKINCARE. MAKEUP. WELLNESS. AIRBRUSHED.
YOUR BEST SKIN DAY. EVERY DAY.
AND JUST LIKE THAT,
YOU'RE CAMERA-READY
SIT DOWN. CHOOSE A TREATMENT.
Venture-backed and already enjoyed by influencers and celebrities, Gemma uses robotics to airbrush skin care, makeup, and wellness treatments with precision, leaving you with healthier, beautiful skin in minutes.
AIRBRUSH YOUR SKINCARE
Gemma applies skincare through gentle, oxygenation therapy to help cool, hydrate, and plump the skin before makeup or on its own.
GET CAMERA-READY
From foundation to contour, to eyes and lips, Gemma creates your entire look — custom mixed and airbrushed in real time, every time.
SUPPORT YOUR SKIN
FROM THE OUTSIDE IN
Incorporate targeted wellness treatments into your daily getting-ready routine all while supporting healthier, rejuvenated, and younger-looking skin over time.
BE THE FIRST TO KNOW WHAT'S NEXT
Gemma brings professional beauty, skin health, and wellness into your daily rhythm, helping you feel polished, camera-ready, and ready for whatever the day puts in front of you.
Join the waitlist for product updates, first-look previews, and early access to what we’re building next.
WALK UP. SIT DOWN.
GEMMA DOES THE REST.
HOW IT WORKS
01
Built for the women whose work depends on showing up well. Gemma keeps you camera-ready between workouts, filming days, brand meetings, events, and real life, with professional beauty and wellness that feels effortless, consistent, and built into your routine.
02
03
PICK YOUR TREATMENT
SIT BACK & RELAX
YOU'RE CAMERA READY
Choose skin care, makeup looks, or targeted wellness therapy. Gemma does it all.
Gemma maps your face, mixes your products and begins application. The experience is peaceful and incredibly fun.
Your skin is glowing more than ever before. Don't love it? 100% happiness guarantee -- refresh, reset, and go again.
FOR THE GIRLS WHO ROMANTICIZE LIFE
FROM THE WHIMSICAL WORLD OF GEMMA
Gemma is for the girls who embrace their femininity: soft, bold, undone, & evolving.
They believe in overindulgence. In magic tucked into the everyday.
Who decide they are the main character.
If that’s you, you’re already part of our world.
If you want more… step inside the story.
REMARKABLE ROBOTICS BUILT FROM THE HEART
BUILT BETWEEN NYC AND DALLAS
BUILT FOR THE ROMANTICS
Gemma was founded by Elizabeth Whitelaw, University of Illinois at Urbana-Champaign and ex-hardware-as-a-service strategist, and Dr. Mira Shalah Abboud, Forbes 30 Under 30 and Stanford Postdoc in Computer Science and Human-Computer Interaction — who joined forces to improve women's quality of life.
"We believe getting ready should be something you look forward to. Gemma was created to help women romanticize their everyday lives — to gather with their friends, and turn ordinary routines into something a little more magical.”
BECAUSE THE WAY YOU GET READY SETS THE TONE FOR THE WAY YOU LIVE